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Is Facebook allowing Planned Parenthood to promote sex to teens?

Icon of a magnifying glassAnalysis·By Catherine Livingston, PhD

Is Facebook allowing Planned Parenthood to promote sex to teens?

It’s no surprise that Planned Parenthood wants comprehensive sex education at every public school in the nation, but now it seems to think the advertising rules of Facebook don’t apply when it comes to its ads promoting sex education.

Facebook recently launched new advertising policies for ads that are related to political content. Since Facebook considers abortion, health, education, and government reform to be political issues, virtually everything related to Planned Parenthood ads fall under this banner. The new policy states all political ads will be subject to the following rules:

  • Starting today, all election-related and issue ads on Facebook and Instagram in the US must be clearly labeled – including a “Paid for by” disclosure from the advertiser at the top of the ad. This will help ensure that you can see who is paying for the ad – which is especially important when the Page name doesn’t match the name of the company or person funding the ad.

  • When you click on the label, you’ll be taken to an archive with more information. For example, the campaign budget associated with an individual ad and how many people saw it – including their age, location and gender.

  • That same archive can be reached by anyone in the world at facebook.com/politicalcontentads. People visiting the archive can see and search ads with political or issue content an advertiser has run in the US for up to seven years.

  • Advertisers wanting to run ads with political content in the US will need to verify their identity and location.

Despite these new rules, it seems that some ads paid for by Planned Parenthood may not comply with Facebook’s requirements and restrictions for its ads.

Facebook’s ad policy requires that:

However, Planned Parenthood seems to have ignored the stipulation on the focus of the add not being “on sexual pleasure or sexual enhancement.”

Facebook advertising rules
Facebook ad by Planned Parenthood

As Chris Martin of Lifeway Social reports:

Indeed, these ads are clearly targeted not for the purpose of showing the use of a condom in its role of pregnancy or disease prevention, but as part of a fun, exciting experience. “Sex is hot” is certainly not a phrase that explains the function of a condom, in accordance with Facebook’s policy.

And as Life Site News Reports:

The ads appear to further violate Facebook’s policy, which states that ads for permitted adult products or services may not be targeted ads to users under 18. Looking at the ad’s performance and audience, viewers can see that over 25 percent of the people who saw, for example, this ad, were under the age of 18.

Facebook ads by Planned Parenthood

This picture and other “fun” condom pictures with varying text appear in other ads placed around Facebook. In fact, The archive of ads from Planned Parenthood, only for sex education promotion (there’s a whole slew of other ones from the abortion corporation, as well), is quite large.

And a significant percentage of the audience of these other ads are also minors.

Facebook ads by Planned Parenthood
Facebook ads by Planned Parenthood

Of course, that doesn’t include the majority of 11-15-year old children who reportedly lie about their age when they sign up for Facebook, which one story reported included over 40 percent of these young people who said they were over 18. A more recent story speculates that if there were 7.5 million out of 20 million Facebook users under 13 in 2011, that number may have snowballed by now. So these numbers, according to Facebook’s own advertising reports, are likely off, with the number of minors being reached much larger than reported.

Facebook ads from Planned Parenthood

Furthermore, it’s clear there is some targeting to minors even by the verbiage of the campaign. “Oppose Abstinence-Only-Until-Marriage programs” clearly encourages teen sex, even if it doesn’t say so–and obviously with a a quarter to a third of the audience for these ads being between 13-17, it’s a given that this audience is being encouraged to have sex.

Facebook ads from Planned Parenthood

There are no warnings of the dangers or risks involved, whether physically or emotionally. In fact, as Live Action has previously exposed, sex education under Planned Parenthood’s umbrella is a disturbing concept.

Thumbnail for SEXED - Undercover Investigation Trailer (Official)

Further, as recent Live Action News investigative articles have revealed, when Planned Parenthood is involved in comprehensive sex education in schools, the curriculum is one that many parents would be upset to know their kids were being taught. The same goes for Facebook, a place populated by young people. Parents may monitor their teens’ accounts in some instances, but often that is from their own site, seeing what has been posted and monitoring the page.

Without actively logging on to their child’s account, parents may not know that Planned Parenthood’s influence on their children having sex is beginning right there under their noses–in violations of Facebook’s own advertising policy.

Live Action News is pro-life news and commentary from a pro-life perspective.

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