Pro surfer Bethany Hamilton signs on with pro-life diaper company

Bethany Hamilton, a professional surfer who gained fame after surviving a shark attack as a teenager, has signed up as brand ambassador for a pro-life diaper company.

Earlier this year, PublicSq (pronounced “Public Square”) announced the creation of a pro-life diaper company, shortly after their announcement of a $5,000 bonus for the birth of a new baby or an adoption for their employees. Their diaper brand, EveryLife, whose mission is “to provide premium products for every baby. Because every baby is a miracle from God who deserves to be loved, protected, and supported.”

Hamilton said in a statement that she is thrilled to join their team. “Every baby is a miracle, and I couldn’t be more excited to represent EveryLife as a brand ambassador,” she said in a statement. “EveryLife’s dedication to cherishing and safeguarding every baby—born and unborn—aligns with my own values.”

In a video posted to Instagram, the Hamilton family conducted a fun experiment, with three of Hamilton’s children pouring colored water into an EveryLife diaper — which, after a cup of water, still remained dry.

“EveryLife believes every baby is a miracle from God who deserves to be loved, protected, and supported. What makes it even better is that EveryLife gives back to pro-life organizations and crisis pregnancy centers in urgent need,” she wrote on Instagram. “If you’re looking for a great new diaper brand that does great things — I recommend these diapers!”

Though she has not outright joined the pro-life movement, Hamilton has long insinuated that she has pro-life views. She gave birth to her fourth child earlier this year, and after her pregnancy announcement, acknowledged the value of every life.

“I believe that life is a gift, and each and every life has value,” she wrote, adding, “Every single human life is fearfully and wonderfully made, and I believe should be viewed that way! How beautiful to know you were intentionally made by God. It can bring so much meaning to your life: that you are loved. That you are wonderful. That you have purpose. That you are no accident.”