As six states have passed laws requiring some type of prenatal development education in schools, and 18 have filed forms of this legislation, a social media group has chosen to attack the video that inspired it all.
The far-left social media group NowThis Impact recently posted a video referring to Live Action’s “Baby Olivia” video — a computer animation of prenatal development from fertilization to birth — as “creepy” and “indoctrination.”
This is ironic, as the same group supports the distribution of Planned Parenthood-backed pornographic and/or gender-ideology driven books and sex education materials to children in schools.
Key Takeaways:
- Live Action’s “Baby Olivia” high-quality computer animation was created in collaboration with medical doctors, including a team of experts in embryonic and fetal development, to accurately and scientifically depict human prenatal development.
- NowThis Impact, founded by pro-abortion individuals with a history of donating to Planned Parenthood, released a video referring to “Baby Olivia” as “creepy” because it “personifies” and names a child in the womb who looks “cute.”
- “Baby Olivia” is no more “creepy” or “weirdly personifying” of a child in the womb than pregnancy trackers like those on BabyCenter.
- While portraying “Baby Olivia” as unacceptable for children, NowThis Impact believes children should have access to books containing porn and transgender ideology in schools.
The Background:
NowThisImpact is a spin-off of Vox Media and is partnered with Accelerate Change media network. Founded in 2012 by former Huffington Post chairman Kenneth Lerer and CEO Eric Hippeau, the social media-based organization is known for promulgating pro-abortion ideology. For years, the Eric and Barbara Hippeau Foundation has been part of a coalition of organizations that has helped to provide millions in private funding to Planned Parenthood.
Therefore, NowThisImpact’s view of an animated baby developing in the womb as “creepy” shouldn’t be surprising.
The Details:
In the social media tirade against “Baby Olivia,” NowThisImpact claims that new laws inspired by “Baby Olivia” are “forcing kids to watch” — when in reality, many of the prenatal education laws do not specify any certain videos to be shown, with “Baby Olivia” listed as one of the options that meets the requirements for educators in the classroom.
The group claims the “video focuses on anti-choice rhetoric,” when abortion isn’t even mentioned in the video.
The influencer in the video also claims “Baby Olivia” gives a “weird personification of the fetus” by naming the baby and “trying to make the baby cute.” She further claims, “The video’s intention is to convince kids with their open spongy brains to be anti-abortion… because if they personify a fetus then they convince the viewer abortion is murder and it should be illegal.”
The influencer seems upset at the idea that if children in school learn about what’s actually occurring during pregnancy, they might not be able to as easily dehumanize preborn children in order to abort them — and might actually come to oppose the killing of those children.
Reality Check:
“Baby Olivia” is no more “creepy” than a woman naming her child while he or she is still in the womb, or tracking her child’s development with a tracker like BabyCenter.com — information which is freely available online for anyone to access.
For example, here’s what BabyCenter says about Week 14 of pregnancy:
BabyCenter.com – 14 weeks description
Notice the “weird personification” of the fetus through use of the term “baby” and the description of movements like squinting, frowning, grimacing, sucking, chewing, punching, and kicking. Is this “anti-choice rhetoric”?
But it gets even worse (at least for the person in denial about the humanity of a child in the womb). It looks as if the creators of this video are — gasp! — “trying to make the baby cute”! And it even looks human!
BabyCenter video screenshot, week 14
Ironically, the NowThis influencer even claims that abortion — the intentional and direct killing of a preborn human being — is somehow “life-saving.” Even if this influencer only counts pregnant women with health emergencies as “lives saved,” with a million abortions every year in the U.S. alone it is extremely unlikely that those million deaths somehow did anything whatsoever to protect even one-thousandth as many women’s lives.
Common sense tells us that killing a million humans isn’t a lifesaving act.
The Other Side:
NowThis Impact believes “Baby Olivia” is unacceptable, while porn, transgender ideology, and abortion are appropriate.
What is notable is that Baby Olivia is labeled as “propaganda” for school children. Yet, somehow, according to NowThis Impact, LGBTQIA+—themed books for very young children are simply “teaching inclusivity.”
Justice Gorsuch somehow turned ‘Pride Puppy’ — a children’s book about a puppy getting lost at a Pride parade — into a story he claims teaches kids about bondage and drag queens.
This moment happened during oral arguments in Mahmoud v. Montgomery County, a Supreme Court case… pic.twitter.com/6jHdBGLGnI
— NowThis Impact (@nowthisimpact) April 23, 2025
And, of course, school librarians know better than parents about what’s appropriate for children, and being concerned about children accessing potentially inappropriate books at school is “obsessing”:
A Washington Post study revealed that during the 2021-2022 school year, just 11 individuals filed 60% of all school book challenges.
A small group of keyboard warriors seems to think they know better than educators and librarians — obsessing over books with LGBTQIA+ themes or… pic.twitter.com/BUkPTCfkoE
— NowThis Impact (@nowthisimpact) May 13, 2025
Planned Parenthood and its extremist coalition of sex educators promote sexually graphic books such as “Drawn to Sex: Our Bodies and Health” and “Let’s Talk About It” by Erika Moen and Matthew Nolan, found in public schools across the country.
Both books contain multiple graphic drawings, with some portraying people with half-male/half-female genitalia. They promote masturbation, homosexuality, transgenderism, and abortion. “Drawn to Sex” was directly sponsored by Planned Parenthood CW and is found in numerous public schools across the country, along with similar sexually-graphic books and sex-ed materials promoted and encouraged by Planned Parenthood.
“Let’s Talk About It” – graphic book sponsored by Planned Parenthood in schools for children
The Bottom Line:
What is “creepy” is the fact that pro-abortion groups and social media activists like NowThis Impact find a prenatal animation like “Baby Olivia” unacceptable for school children’s eyes while simultaneously advocating for Planned Parenthood-backed quasi-pornographic books and sex-ed materials that teach children they can change their gender, that promote the viewing of pornography, and that deceptively market life-ending abortions.
If you think education about prenatal human development is “creepy,” you might just be on the wrong side.
