Pro-abortion group The Brigid Alliance has launched an ad campaign targeting women in three pro-life states with static, mobile, and digital ads offering abortion travel funding to nearby pro-abortion states. The Alliance is also targeting potential clients of local pregnancy resource centers — which provide life-affirming options and free resources for women and families.
The Brigid Alliance pays for abortion travel costs such as lodging, meals, transportation, and child care in order to secure abortions for women. Currently, the ad campaign is running in Louisiana, Georgia, and Florida, where most preborn babies are protected by law from abortion.
KEY TAKEAWAYS:
- The Brigid Alliance’s campaign targets Louisiana, Georgia, and Florida with digital ads promoting out-of-state abortion access.
- The group is strategically placing billboards near pregnancy resource centers and is targeting women attending Louisiana and Georgia universities with mobile billboards.
- The Alliance claims to have assisted 7,000 women in obtaining abortions by providing funds for abortion travel.
ATLANTA, GEORGIA – MAY 19: Billboard advertises travel support for abortion services from The Brigid Alliance in front of a “crisis pregnancy center” that does not provide abortions and health experts allege misleads abortion seekers with inaccurate health information about their pregnancies, on May 19, 2025 in Atlanta, Georgia. (Photo by Derek White/Getty Images for The Brigid Alliance)
THE DETAILS:
In Louisiana, where induced abortion (the direct and intentional killing of a preborn child) is restricted to medical emergencies, three static billboards from The Brigid Alliance are running in New Orleans for the next month. In addition, on Monday, mobile billboard trucks circled universities in the city, including Louisiana State, Tulane, Loyola, and the University of New Orleans — as well as local pregnancy resource centers, which exist to provide women with the resources they need to choose life for their children with confidence.
The Brigid Alliance, however, described pregnancy centers in a press release as “fake clinics that mislead abortion seekers about the dates and health of their pregnancies, forcing them later into gestation and making accessing real care more difficult.” Read more here about why these accusations are inaccurate.
In Georgia, most preborn children are protected from abortion once their heartbeats are detectable, usually at about six weeks. The Brigid Alliance is running two static pro-abortion billboards in Atlanta for the next month, and on Monday, a mobile unit encouraging women to kill their preborn children drove around Atlanta universities, including Emory, Devry, and Georgia State, as well as pro-life pregnancy centers in an effort to persuade vulnerable women into abortions they may not want, with the promise of financial assistance.
Florida also protects preborn children from abortion once their heartbeats can be detected. Digital and audio ads from The Brigid Alliance are running on Facebook, Instagram, Google Search, and Pandora to target abortion-vulnerable women for the next month in that state.
According to The Brigid Alliance, abortion clients from these three states comprise 31% of its abortion clients. Since it launched in 2018, it claims to have assisted 7,000 women in killing their preborn children.
GO DEEPER:
In a press release, The Brigid Alliance blamed “restrictive laws” in the South (where it is targeting women) for “rising rates of sepsis after pregnancy loss, increased infant mortality rates, and criminal penalties for providers, people seeking abortions and even those who have miscarriages.”
Live Action News has debunked many of these claims. Read more below:
Rising sepsis rates are occurring nationwide, not just in pro-life states
Warped rhetoric about infant mortality rates: ‘Kill them in the womb so they don’t die at birth’
Criminal penalties for abortion providers? Read more here — and read here about “shield laws.”
Criminal penalties for miscarriage? Here’s the truth.
