Abortion group launches billboards on boats off Florida coast

Mayday Health, a company that disseminates information on where and how to obtain abortion pills, is promoting its deadly services with floating billboards off the Florida coast.

Key Takeaways:

Mayday Health was formed in 2022 in response to the overturning of Roe v. Wade.
The group does not commit chemical abortions, but provides information on where and how women can obtain the pills.
Mayday has been placing billboards and ads in pro-life states.
The latest stunt targeted Florida, with floating billboards promoting the abortion pill and its website on boats in the Gulf of Mexico.

The Details:

Mayday Health has launched a billboard boat tour in the Gulf of Mexico, targeting Florida beaches, specifically in the Tampa Bay area.

“In a state like Florida, where abortion access has been significantly restricted, many people still don’t know these options exist,” Tamara Stein, deputy director of Mayday Health, told the Florida Phoenix. “Our campaign is designed to spark curiosity, prompt people to search for information, and ultimately empower them to make informed decisions. It’s bold, it’s visible, and it cuts through the noise.”

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While many states have embraced pro-life laws protecting preborn children from abortion since the fall of Roe, Florida is one of the strongest. From 2023 to 2024, there was a decrease of over 12,000 abortions, the largest decline in the country. It is likely for this reason that Florida was targeted by Mayday Health, as the group usually targets areas with abortion restrictions.

Currently, preborn children in Florida are protected from abortion beginning at six weeks gestation, though exceptions are in place for rape, incest, or trafficking victims; to save the life or health of the woman; or in cases of fatal fetal abnormalities.

It is also illegal to send abortion pills through the mail in Florida, as pro-abortion attorney Julie Gallagher admitted to the Florida Phoenix. “I would say the pills are safe, but it’s not legal to get them through the mail in Florida. You have to go to a clinic and you have to get the doctor to dispense directly to you,” she said, though she insinuated mail-order abortion pills are still a good option for women, adding, “Do you want to go to a physician who is willing to violate the law? And possibly put you in a situation where you’re violating the law? I wouldn’t.”

What's Happening:

Florida is not the only target of Mayday Health's propaganda; currently, the group is also advertising in other pro-life states, like West Virginia and Iowa. And this is a long-running tactic for the group, which seems to prefer media-friendly stunts that garner attention.

Recent efforts include mobile billboards and flying a banner over the Indianapolis 500.

Mayday does not actually send abortion pills through the mail, but offers "education" using abortion businesses, like Plan C, as its sources.

As Live Action News previously reported, the founders of Mayday Health are also not health care providers or researchers; Sam Koppelman and Nathaniel Horwitz also founded Hunterbrook Media and Hunterbrook Capital. They also have a well-established network with strong connections to the media. One of Hunterbook’s advisers, for example, is Paul Steiger, the founder of ProPublica, a pro-abortion outlet which recently won a Pulitzer for its dishonest narratives blaming pro-life laws for women’s deaths.

And Mayday doesn't want to provide a complete education on chemical abortions. Abortion pills, according to Mayday, are not only safe, but can be taken at home without the supervision of a physician, and after the FDA-approved gestational limit. The potential risks are never mentioned.

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A one recent analysis examined insurance data regarding “serious adverse events” (complications) resulting from mifepristone (the abortion pill), and found a 22 times higher event rate than what is currently reported by the FDA, with complications including hemorrhage, infection, sepsis, transfusions, hospitalization, and more. This reflected nearly 11% of women who took the abortion pill.

Another study, conducted in Ireland between January 2019 and December 2022, found that 12% of women who underwent chemical abortions experienced complications severe enough to require a visit to the emergency room, with 16% suffering incomplete abortions. And another study found women were severely unprepared for how painful the chemical abortion process would be.

The Bottom Line:

Given Mayday Health's past and present efforts to advertise the abortion pill while not actually selling the abortion pill, the group is likely to continue its unorthodox methods. However, Mayday is not an impartial source, and women who visit its website will not receive complete information about the abortion pill, its risks, or the trauma that can result.

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