New pro-life billboard campaign aims to hold abortion industry accountable

Pro-Life Wisconsin (PLW) just launched a new initiative placing Abortion Injury Billboards near abortion facilities to hold Big Abortion accountable for physical and emotional injuries inflicted on women. The billboards include a website that will connect women who have suffered abortion related injuries to medical malpractice legal experts.

Key Takeaways:

• Billboards in Wisconsin are connecting women who have suffered abortion related injuries with the legal experts who can help them.

• Created by Pro-Life Wisconsin, the new initiative, the Abortion Injury Billboard Campaign, launched the first billboard directly across from Care for All WI abortion facility on December 30.

• More billboards are planned to go up in 2026.

The Details:

According to a press release, The Abortion Injury Billboard campaign launched the first billboard on December 30 at 35th Street in Milwaukee, directly across from the Care for All WI abortion facility. It asks, “Experiencing Infertility after Your Abortion?” The billboard directs women to the AbortionInjury.com website, which is operated by a staff of medical malpractice legal experts.

"Because the Abortion Injury Billboard Campaign will talk about dangerous aspects specific to a chemical (medication) abortion, this campaign will have a chilling effect on the abortion market in Wisconsin," said State Director for Pro-Life Wisconsin, Dan Miller. He continued:

"If more women and men know the true dangers of the abortion pill, we feel they will not go through with their abortion. These ads will speak the truth to those who may be seeking an abortion as well as those who have made the decision in their past to obtain an abortion. Many times, women who are injured by their abortion think that they are somehow to blame for whatever befalls them as a result of their decision. This simply is not the truth. We know that the abortion industry and abortionists erroneously consider themselves to be practitioners of health care. Now, for once, they will have to live up to the same medical standards as any other physician, including facing the consequences of medical malpractice."

Pro-Life Wisconsin plans to use the FDA warning label for the abortion pill, commonly known under the trade name Mifeprex® or mifepristone, as a guide to create more billboards as the initiative continues in 2026.

Medical malpractice lawsuits hold abortion industry accountable

AbortionInjury.com claims, "Medical malpractice is one of the most common grounds for abortion-related lawsuits. Examples include botched procedures, incomplete abortions leading to sepsis, or failure to diagnose life-threatening conditions such as ectopic pregnancy. These are not minor mistakes; they can permanently alter a woman’s health, fertility, and emotional well-being."

The website explains:

Abortion is often presented as “safe,” but the truth is far different. Women can suffer lasting injuries—physical, emotional, and psychological—every day due to careless providers and unsafe practices. Others are pressured, manipulated, or outright forced into abortions they never wanted. Whether you experienced severe bleeding, infection, infertility, or emotional trauma, or if you were coerced or assaulted, you deserve answers and justice.

The website is overseen by a legal team "dedicated to helping women and families pursue accountability and secure the compensation they need to heal and move forward." That includes Michael Seibel, a private malpractice attorney who has spent his career serving the pro-life community, including by holding abortionists accountable for negligence and abuse; and Justin Hall, a trial attorney with more than 25 years of courtroom experience, including against Big Tobacco.

Legal options for women harmed by abortion

Seibel wants to put the abortion industry on notice for failing to follow the standard of care and to help women who are injured by abortion. He consults with women to determine whether they have cause to sue.

"We hope when women see these billboards, it will give them pause and allow them to reconsider their abortions and choose life," Seibel told Live Action News.

AbortionInjury.com states:

Every act of negligence deserves accountability. For many women, the harm caused by abortion goes far beyond physical pain—it’s a betrayal of trust by those who were supposed to protect them. Some were misled by reckless clinics. Others were injured by unsafe drugs or coerced by someone they trusted. Whatever the circumstances, the law provides a path to justice. These lawsuits are not only about compensation; they are about reclaiming dignity, demanding accountability, and ensuring no other woman endures the same harm.

Some of the possible harms of abortion include:

• Infections and sepsis

• Uncontrolled bleeding

• Infertility and future pregnancy complications

• Psychological harm and suicidal thoughts

• Ectopic pregnancy rupture

Abortion pill harms

The website specifically calls out the abortion pill, noting that it is marketed as “safe and simple," yet thousands of women have suffered severe complications, including hemorrhaging to life-threatening infections, after taking these drugs. Prescribers are failing to properly warn women, despite the FDA black box warning. Women have the right to seek justice.

Another potential abortion-related harm that Pro-life Wisconsin's billboards highlight is infertility.

Seibel explained:

The purpose of this ad is primarily targeted at prescribers of the abortion pill who fail to comply with the Rhesus Immunization warnings on the Mifeprex package. 'Infertility' is the best way to convey this possible side effect to women who have trouble keeping the babies or getting pregnant.

Seibel is referring to the reckless way that the abortion pill is now being dispensed, where providers fail to conduct important blood tests (including Rh factor determination) and accurate gestational dating, which are necessary to exclude the presence of dangerous ectopic pregnancies.

Danco Laboratories, which oversees US manufacturing of the abortion pill, writes on its website, "The use of MIFEPREX is assumed to require the same preventive measures as those taken prior to and during surgical abortion to prevent rhesus immunization."

According to the Cleveland Clinic, "Rh incompatibility becomes a problem if you become pregnant a second time and have another Rh-positive fetus...Rh disease can be life-threatening for the fetus."

In addition to physical harm, Live Action News previously documented that Planned Parenthood even tells abortion clients that any potential emotional effects after taking abortion pills could also include feeling "depressed" — which it categorizes as "not normal."

"The billboards not only provide women with an avenue for justice against an unsafe and unregulated abortion pill, but also educates the general public of the adverse effects of an inherently dangerous abortion pill,” Seibel told Live Action News.

The Bottom Line:

Abortion injuries are often kept hidden by the abortion industry, and women who experience them willingly keep quiet, wanting to keep their abortion a secret. Abortionists have become so brazen about injuries that they have even kicked women out to the door after an injury, telling them to call 911 themselves. They also sell women the abortion pill and instruct them to go to the ER if they experience a complication and tell doctors there that they are experiencing a miscarriage. These unethical practices help to keep the dangers of abortion quiet, as women suffer.

"Women who have been harmed by abortion often don’t realize that they may have legal options," said AbortionInjury.com. "Depending on the circumstances, lawsuits may be filed against negligent abortionists, reckless clinics, careless drug manufacturers, or abusive individuals who forced or coerced a decision. These legal claims are more than cases; they are paths to justice, truth, and recovery."