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photo of Mayday Health advertisement for abortion pill on boat
Photo: Mayday Health Instagram

40 Days for Life calls for probe into pro-abortion ads in Florida 

Abortion PillAbortion Pill·By Angeline Tan

40 Days for Life calls for probe into pro-abortion ads in Florida 

40 Days for Life, a pro-life advocacy group that organizes prayer vigils at abortion facilities nationwide, is urging Florida Attorney General James Uthmeier to conduct a probe into the actions of Mayday Health, a New York-based nonprofit that recently installed billboards in Florida promoting the chemical abortion drugs mifepristone and misoprostol.

Key Takeaways:

  • Shawn Carney, president and CEO of 40 Days for Life, is calling for the Florida AG to investigate Mayday Health's ads for mifepristone and misoprostol in the state, which lack safety warnings.

  • Carney believes the ads may violate Florida's consumer protection law.

  • Mayday Health has placed ads on boats in Florida, as well as in other unorthodox locations.

  • Though Mayday Health does not distribute the abortion pill, it funnels website visitors to an online abortion pill distributor.

The Details:

The pro-life group cautioned that these pro-abortion advertisements had intentionally left out compulsory safety warnings issued by the Food and Drug Administration (FDA), a move they maintained was not only “misleading and deceptive” but also potentially breaching Florida’s consumer protection laws, Fox News reported

The pro-life group stated that the pro-abortion ads omitted crucial information, such as the FDA’s black box warnings about potential consequences like hemorrhage and infection after taking abortion pills. Also, the ads excluded federally mandated safety protocols and potential legal ramifications for Floridians who consumed the pill. 

Shawn Carney, president and CEO of 40 Days for Life, voiced concerns about Mayday’s ads, which have been displayed in unusual locations, such as boats

“Those pictures are not artificial intelligence. Those are actual pictures of boats floating in front of tourists—trying to get a tan, trying to enjoy their time off of work—and yet they’re having abortion pills shoved in their face. It’s out of touch, and it could be illegal,” Carney remarked.

Carney called for an investigation and possible prosecution, stating that Mayday Health’s omissions of FDA warnings in their pro-abortion ads "seem[] like a violation of Florida's deceptive advertising law.” The law mandates transparency about the risks and ramifications linked to products like abortion pills, a responsibility that pro-lifers like Carney maintain has been shirked.

Florida, under stringent abortion regulation following its ban on most abortions after six weeks of pregnancy, is currently beleaguered by relentless efforts by pro-abortion groups to outmaneuver existing laws by direct-to-consumer advertisements and publicly obtainable resources for medication abortion.

Strikingly, Mayday Health’s billboards are part of a larger pro-abortion movement trying to promote telehealth abortion access across states with tight abortion laws. 

The Background:

As previously reported by Live Action News, Mayday Health advertises the abortion pill but does not distribute it. Instead, the group refers people to its website, where it then directs users to online abortion pill distributor, Plan C.

It has been involved in other advertising schemes, placing ads on gas station pumps in rural areas of pro-life states, placing mobile billboard trucks in 14 pro-life states, flying a banner over the Indy 500 advertising "ABORTION PILLS BY MAIL," and more.

The group's two male founders have Paul Steiger, the founder of ProPublica, as one of their advisors. ProPublica recently "won a Pulitzer for its dishonest narratives alleging that state pro-life laws are to blame for women’s deaths," as Live Action News noted.

The Bottom Line:

40 Days for Life has tapped into its extensive grassroots network — over a million participants across 1,800 cities worldwide — to keep tabs on pro-abortion efforts locally.  

Carney highlighted this vigilance, stating, “When things like this happen at the local level, we’re the first to see it. … So when we see these new ad campaigns for abortion pills or whether we see doctors doing illegal abortions, we’re going to look into it and report it and take legal action.”

Live Action News is pro-life news and commentary from a pro-life perspective.

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