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Satanic Temple

Satanic Temple sues ad company for refusing to run pro-abortion billboards

IssuesIssues·By Nancy Flanders

Satanic Temple sues ad company for refusing to run pro-abortion billboards

The Satanic Temple is suing an ad agency for religious discrimination after the company refused to run the group’s pro-abortion billboards near pregnancy resource centers in Arkansas and Indiana.

According to the Associated Press, the group based in Salem, Massachusetts, said Wednesday that it filed a lawsuit against Lamar Advertising in Arkansas. The Satanic Temple said they had a contract with Lamar for eight billboards in the two states to promote its “religious abortion ritual” which it refers to abortion as a “sacramental act that confirms the right of bodily autonomy.”

The “abortion ritual,” says the group, allows women to claim a religious exemption from mandatory state waiting periods, counseling, ultrasound laws, and other informed consent requirements before undergoing an abortion. Lamar rejected the billboards, calling them “misleading and offensive.” The Satanic Temple claims it has been discriminated against based on religion.

Three proposed billboard ads from The Satanic Temple are shown. The Satanic Temple/Handout
Three proposed billboard ads from The Satanic Temple are shown. The Satanic Temple/Handout

One of the billboard advertisements submitted features a bowl of cake batter with the words “not a cake” alongside the image of a sperm meeting an egg with the words “not a baby.” It also states, “Our religious abortion ritual averts many state restrictions.” The ad completely ignores the fact that biologically, at the moment of fertilization, a new human being comes into existence. This is not comparable to mixing non-living ingredients into cake batter and baking a cake. A cake is not a human organism.

It appears the Satanic Temple is either recruiting new members or encouraging women to lie about having an affiliation with the group in order to skirt abortion-related laws.

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Another of the group’s ads features a woman holding up a small Adolf Hitler with the words, “What if abortion had been an option?” Included is the same tag line, “Our religious abortion ritual averts many state restrictions.” This ad ridiculously implies that women should abort their babies just in case they might end up becoming tyrannical despots.

A third ad states that “pregnancy complications are the sixth most common cause of death among women between the ages of 20 and 34” with the tagline “Abortion saves lives!” According to the CDC, there is a 1.9% risk of death from pregnancy complications for women ages 20 to 44. While the abortion industry and its friends claim it is safer than childbirth, the risk of death from abortion-related complications is not readily available information, as about half of all states are not even required to report these complications. However, according to the World Health Organization’s International Classification of Diseases, medical coding for women who have died from abortion-related infections are counted as deaths from infection, not abortion.

The Satanic Temple claims it submitted five billboard designs to Lamar Advertising and those designs were all rejected without the opportunity to redesign.

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