British influencer dies after seeking assisted suicide due to grief over daughter’s death

A British crafting influencer traveled to Switzerland to be killed in assisted suicide — not because she was ill, but because she was heartbroken over her daughter’s death.

Key Takeaways:

• Amanda Bloom, a 65-year-old crafting influencer in the United Kingdom (UK), was killed in Switzerland and Pegasos because she was grieving over her daughter’s death.

• Pegasos has created international headlines this summer after a woman was notified her mother had been killed by the organization through a WhatsApp message.

The Details:

Influencer Amanda Bloom (real name Amanda Machin) posted a final video to her Instagram page, broadcasting live from Pegasos and announcing that she would shortly be killed.

“By the time you see this, I’ll be with my Jenny,” she said. “I know this is going to be a bit of a shock. Her only child, Jenny Machin, died from a brain tumor in 2017 at just 19 years old.

Bloom was allegedly also having difficulties with her neighbors. She opened her business, the Amanda Bloom Craft Room, and when she announced a temporary closure, some posted remarks stating that it was “good” that she had closed. And on Facebook, she wrote that a “little group of crafters in Bentham” had been making her “miserable for months’ with ‘b****y comments, cruel Facebook memes and untrue gossip.”

Less than a week later, she announced that she would be killed at Pegasos. “I just long for Jenny with all my heart… the laughter, the feeling of loving her unconditionally and being so loved in return. She was the one wonderful thing in my life and without her it’s just too hard,” she said.

Assisted suicide is not legal in the UK, so Bloom chose to travel to Switzerland to fulfill her death wish.

Her friend, Julie, is now posting to Bloom’s Instagram page to keep followers updated on funeral arrangements. Despite two months having been passed since Bloom’s death, there has still been no news from Pegasos about her remains or when they would be returned to the UK, beyond the fact that it could take up to 10 weeks.

Zoom Out:

Earlier this month, Pegasos made headlines for another controversial death.

Maureen Slough, 58, secretly traveled to Pegasos to be killed. Her partner, Mick Lynch, and her daughter, Megan Royal, said she did not have any health issues, but was grieving after two of her sisters had died.

Her family reportedly only found out about her death after they “received a heartbreaking WhatsApp message, which allegedly said [Slough] had died listening to gospel music sung by Elvis Presley.”

Furthermore, the two were told they would receive Slough’s ashes in the mail.

Pegasos has killed others in a similar manner. London teacher Alistair Hamilton, 47, was killed at Pegasos without his family’s knowledge. Anne Canning, a healthy 51-year-old woman, was also killed at Pegasos without any notification to her family.

The Bottom Line:

Though assisted suicide advocates claim the practice should be legal to allow people to avoid a prolonged, painful death, reality has proven that to be false. It seems instead that those who are suicidal can simply hand over money to organizations like Pegasos and be killed, no questions asked.

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