March for Life 2025 theme is a return to basic fundamentals

A new year is around the corner, and with it, a new year of opportunities for pro-life advocacy. It’s for this reason that the March For Life has unveiled its new theme for 2025: “Life: Why We March.”

The 52nd March for Life, which will be held on January 24, 2025, has been held in Washington, D.C., every year since 1974. Tens of thousands of people from all over the country come to show their support for legal protections for preborn human beings. The upcoming theme, according to the website, “​​will encourage pro-life advocates […] by reflecting on the basic truth that inspires the pro-life cause: every human life – including the unborn and their mothers – is beautiful, has unique dignity, and [is] worthy of protection.” 

The theme is a return to basics, a message of encouragement, and a reminder of the reasons for pro-life advocacy. Jeanne Mancini, President of the March for Life, said she chose the theme because of a sense of discouragement she sensed from pro-lifers, who have faced obstacles to protecting preborn human life since Dobbs overturned Roe v. Wade. The most recent election season left some feeling especially disheartened; voters in several states rejected any further limitations on abortion, and some even expanded abortion access in places like Arizona, Colorado, Montana, and several others, as Live Action News has reported. 

“Two and a half years from the overturn of Roe v. Wade it’s going to come as no surprise that some marchers are a little discouraged right now. In my own travels around the country, I’ve even been asked questions along the lines of: ‘Was it worth it?’” Mancini said, according to the Catholic News Agency.

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With major news organizations spreading lies about pro-life laws causing the harm they purport to guard against, and with major funding operations from pro-abortion giants across the country pouring cash into elections, pro-lifers appear to have a steep hill to climb. Mancini says it can be “easy to become disheartened in an anti-life culture embraced by many with loud voices and big platforms.”

“The biggest thing is this confusion over the lie that a right to abortion is good for women. There’s just so much cultural confusion. So, it’s onto that backdrop that we want to encourage our marchers, we really deeply want to do everything possible to encourage our marchers that we’re on the right side of history, that we’re in this for the long game, and that we need to lean in.”

Every Life: Why We March | 2025 March for Life

As part of the announcement, March for Life released a video that emphasized the theme.

“Being on the right side of history isn’t always popular or easy,” begins the narrative over quick cuts of scenes from hospitals and clips from pro-abortion protests. “When culture is spreading lies about the dignity of life, and it seems like we’re in a losing battle, we might feel like giving up. But we won’t.” Over images of babies, we are reminded, “This is why we march. We march to be a voice for the voiceless. We march to end abortion. We march for both mom and baby. […] Because every single life deserves a chance. That is what real human flourishing looks like, and that is why we march.”

Mancini knows, however, that the pro-life fight isn’t simply won at the ballot box, it’s a fight over hearts and minds, over the culture. That fight will not be a quick one. 

“As we’re working towards changing culture, these things take time,” Mancini told the Washington Examiner. “You’re going to have some moments of just sheer victory and then some really tough moments.”

“Abortion is the human rights abuse of our time, and we will have a day when it is unthinkable. But we have a lot of work to get there.”

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