The 2363 campaign: This video changed their minds. Will it change yours?


Live Action officially launched its new campaign, 2363, on Saturday in Santa Monica, California. The multi-million dollar human rights campaign aims to raise awareness to the fact that 2,363 abortions are committed in America each day, making abortion the leading cause of death for children.

Through 2363, Live Action hopes to educate the nation on the humanity of preborn children while emphasizing the imperative to protect these children in the womb. The campaign will also connect women and families with life-saving resources and equip new pro-life activists to end abortion in their communities.

The kickoff event welcomed over 2,000 attendees and featured appearances by leaders in the pro-life movement. Singer-songwriter Colton Dixon, former NFL player Andre Levrone Jr., speaker and survivor Lianna Rebolledo, Ohio Legislator Jena Powell, the Center for Medical Progress’ David Daleiden, former abortionist Dr. Kathi Aultman, and abortion pill reversal patient and advocate Rebekah Hagan were featured at the event.

Lila Rose, Live Action’s founder and president, was on hand to reveal the 2363 campaign video, a powerful video that is educating people on the humanity of preborn children and the atrocities of abortion. See the video below:


READ: Former abortion supporters describe how their minds were changed

The campaign video is already changing hearts and minds. According to a national survey, after viewing the 2363 video:

  • The number of people who categorized their position as “abortion should never be legal” increased by 11%, from 33% to 44%.
  • 62% of people said they now viewed abortion more negatively
  • 39% of people said they viewed abortion much more negatively
  • The number of people who said abortion should be legal at any time or even after birth dropped from 13% to 6%.

The initiative comes at a strategic time, as the nation waits for the Supreme Court’s December deliberation of Dobbs v. Jackson Women’s Health Organization, in which the court will determine the outcome of Mississippi’s 15-week abortion restriction. In advance of this pivotal case, Live Action will bring the 2363 campaign across the country, concentrating on the major metropolitan areas of Los Angeles, Washington D.C., New York City, and Jackson, Mississippi, using billboards, radio ads, digital, TV ads, and out-of-home marketing to educate an estimated 90% of the population about the truth of abortion.

Rose stressed the importance of this nationwide campaign:

Every day, in the richest and most powerful nation in the history of the world, 2,363 children are killed by the violence of abortion… The facts about abortion are devastating, but must be known: these 2,363 precious lives are killed through chemical abortions – starved of nutrients, then forcibly aborted, or torn into pieces by suction and removed from their mothers, or torn limb from torso by forceps while still alive, before their skulls are crushed, or stabbed in the heart or head with a lethal injectionThe mass killing of the innocent through abortion is the greatest crisis we face as human beings.

Visit to find more information and resources about this important campaign.

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