An abortion business in New Hampshire has been accused of attempting to groom and indoctrinate young girls by promoting its business using American Girl Dolls, which have long been marketed to girls 12 and under.
While it is unclear if the American Girl company approved the use of its dolls in this manner, its own TikTok account shows it has shifted some of its marketing to young adults — many of whom grew up with the dolls and remain fans.
Key Takeaways:
- Lovering Health Center, a New Hampshire abortion business, used American Girl Dolls in a recent Facebook post promoting abortion, cross-sex hormones, and birth control.
- Images of the dolls pictured them with the abortion pill regimen, a positive HIV test, condoms, sex toys, injectables, and more.
- American Girl has been marketing itself towards adult women in recent years, and fans have been making doll-themed memes for a variety of reasons — including to promote abortion.
- The trend in adult-themed marketing of the dolls is evidence of the sexualization of children in American society.
The Details:
In June, Lovering Health Center, an abortion and birth control business in New Hampshire, posted images of American Girl Dolls to Facebook, portraying the dolls as individuals taking cross-sex hormones, HIV prevention drugs, and birth control. Dolls were also depicted as taking the abortion pill, undergoing testing for sexually transmitted infections, and using sex toys.
“This American Girl Doll gets their sexual healthcare at the Lovering!” it wrote. “Lovering provides sexual and reproductive healthcare in a queer and trans-inclusive, disability-inclusive, and anti-racist environment. Whether you’re looking for abortion care, gender affirming care, birth control, STI testing/treatment/prevention, PrEP, peri- and postmenopausal care, routine wellness care (pap smears, etc), or a vasectomy — we’ve got you covered.”
It listed its phone number and added, “Please note that here, ‘American Girl Doll’ can refer to anyone of any gender identity who would like to be included, plus the genderless gremlin that haunts the Lovering basement (jk but if there was a gremlin in the basement they would definitely be nonbinary though).”

Photo: Lovering Health Center features American Girl Dolls (Facebook)
Assuming the gremlin’s gender is one thing; indoctrinating young girls is how Lovering is building a future customer base.
The images of the dolls include sex toys, a vial of blood, a contraception ring, hormone injections and tablets, a positive HIV test, condoms, a container of urine, a bloody maxi pad, and both drugs of the abortion pill regimen: mifepristone and misoprostol.

Lovering Health Center – American Girl Dolls
It’s evidence of the push to groom young girls into a sexually-obsessed lifestyle before they even reach puberty. Planned Parenthood and its cohorts in the realm of sex ed have had a long-term marketing plan to increase its floundering client base; it seems the same might be true for Lovering.
If a young girl were to request such products and services as pictured in the American Girl posts, it would be a red flag that she was the victim of sexual abuse. The age of consent in New Hampshire is 16, which means if a young girl visits Lovering, the staff should contact the police for potential child abuse.
READ: One of top US sex ed leaders is unhappy that states can now protect kids from porn
The state has a “Romeo and Juliet” exception for children aged 13 to have sex with children aged 16 — perhaps that’s the target market Lovering is trying to reach. But American Girl Dolls are primarily marketed to girls ages five to 12 — or at least they used to be.
The first generation of American girls who grew up with American Girl Dolls are now adults nostalgic for the toys and using them for adult issues. The dolls are featured in memes across the internet, including pro-abortion ones.
The Big Picture:
Kathryn Jean Lopez summed it up well at National Review when she said the American Girl Doll meme trend — primarily the post from Lovering — is “indicative of a sick culture calling out for adults to be adults and protect children and (what should be an) innocence of youth culture.”
Most Americans look at American Girl dolls and see toys for little girls — not adults who would be (presumably) giving full consent to their sexual activities and seeking out STD testing, sex toys, and other questionable products and services. But it seems that — at least on social media — American Girl dolls have grown up. The Lovering post is part of a larger trend.
In one video on the official TikTok site for American Doll, a doll rubs her hand on the leg of another doll who has shaved her legs for the first time. There’s also a scene played out with stuffed animals in which one is going through a custody battle and another, who is running for mayor, “has a big dark secret and thinks she’s being blackmailed.”
American Girl Doll memes unrelated to the company have been created for most reasons imaginable, including in support of abortion.
View this post on Instagram
The Bottom Line:
Lovering’s memes are an open invitation to young girls, potentially pulling them into a dangerous adult world in which sexuality is treated as the core of a person’s identity. Marketing the ‘need’ for HIV prevention, frequent HIV testing, sex toys, cross-sex ‘transgender’ hormones, and abortion drugs to children as normal actually isn’t normal.
And yet, the facility behind these doll portrayals is just falling into line with Planned Parenthood and other sex-ed miseducators and what they attempt to introduce to the minds of children.
The Lovering dolls are not actual American Girl Dolls and are unavailable for purchase, but they are an example of the continued sexualization of young girls in American culture instead of the respect and dignity they deserve.
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