The folks at Planned Parenthood have tried to clean up their image before on social media, and each time it backfires. You would think they’d learn, but they haven’t.
The latest campaign from Nov. 19 asks Twitter users to describe Planned Parenthood in one word. The responses are to be added to a thank you to Planned Parenthood staff.
What’s one word you would use to describe PP? Add it here to be included in THANK YOU to PP health center staff! https://t.co/O7BZhig6iG
— Planned Parenthood (@PPact) November 19, 2015
The campaign turned out to be quite embarrassing. Roughly 24 hours later, the 41 retweets on Twitter involved almost all negative words.
— Matthew Braun (@FreiherrBraun) November 19, 2015
— Jane ن (@TheLadyJane) November 19, 2015
— wyclif ن (@wyclif) November 20, 2015
A couple of Twitter supporters mentioned “vital,” even though one of them criticized the campaign.
@PPact vital (but y’all need to rethink your social media strategy, this is bait for loons)
— Emma S. Ehrlich (@Emma_Ehrlich) November 19, 2015
Many tweets regarded Planned Parenthood in fitting words as “DISGUSTING,” “VILLAINOUS,” “butchers,” “infanticide.”
A few did “crunchy,” and one for this brilliant reason.
— Jerrod J Steele (@steele_jerrod) November 19, 2015
Many were also creative, while still fitting.
— Mike Bullard (@bullimusmaximus) November 19, 2015
— Mollie (@MZHemingway) November 19, 2015
— MAC (@cummingsamerica) November 19, 2015
. @PPact trying to stick to one word here… but I can’t seem to find the word for “America’s ISIS”?
— Murr (@murrjohnson) November 19, 2015
— Tony J (@stonyjbc) November 19, 2015
The link included in the original tweet leads to a page were users can submit their word for a special word cloud to each Planned Parenthood facility for the holiday season.